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Isentia Appoints New Hong Kong GM And Expands With New Office Move




Hong Kong, July 21, 2017 /ChinaNewswire.com/ - Global leading business Intelligence group Isentia (ASX:ISD) has appointed Alex Yu as General Manager for Hong Kong. He brings decades of experience leading media sales and B2B marketing initiatives in Hong Kong and mainland China. Alex will take ownership of managing Isentia's operation in Hong Kong and continually drive the business development in the region

Alex joined Isentia as the General Manager of Hong Kong in June 2017. He has deep insight in the media sales industry, media groups and mass media, including time with Maxus Communication, HK Cable TV, and JCDecaux Texon. He worked in the advertising sales team of Asia Inflight for 10 years, leading the sales team there to formulate sales strategies and drive business development. He has rich exposure in Hong Kong and China's B2B market and media industry.

In addition, to accommodate the rapid growth in the region, Isentia has moved the Hong Kong office to a more spacious location in the same area. With the acquisition of global content marketing agency King Content and press distribution service China Newswire in the past two years, Isentia has extended its offering from media monitoring and analysis to an all-around business intelligence solutions, by adding actions on real data intelligence.

"Our growth has been so exciting and more space is critical to continue to support that growth," said David Liu, Isentia Asia Chief Executive. "Alex's extensive industry knowledge in Media  and B2B marketing are going to help us accelerate the business development, and further enhance our market position in Hong Kong."

Alex Yu said "Hong Kong is a vital regional hub with an innovative marketing culture that provides great scope for growth in real data intelligence and the move to North Point will help further integrate Isentia's client offerings in the business intelligence industry, including press release, monitoring, analysis, and content marketing strategy, execution, amplification and measurement."

Isentia Hong Kong new office address:  Unit 2503, 25/F, K Wah Centre, 191 Java Road, North Point, Hong Kong. Ph. +852 3664 2700

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About Isentia
Isentia is global leading business intelligence company, providing over 5,000 clients with information, analysis and advice 24/7/365. Isentia has more than 1,100 employees across 15 countries filtering information from over 5,500 print, radio and television media outlets and over 250 million online conversations per month. Our talented people, innovative search technology, comprehensive coverage and expert research provides the tools and insight to allow our clients to manage media relationships effectively, track and analyse issues of interest across all media, and discover and share valuable insights that drive smarter decisions.

Source: Isentia

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