Chinese Internet real estate information service provider Anjuke.com has completed its first round of financing in which strategic investors led by Baidu.com invested combined capital of USD50 million into the website.
Anjuke.com representatives told local media that the company has made its plans for new investments. It will expand its second-hand housing service network from the current 20 cities to 50 cities in China. It will also invest in the new home and rental businesses to enhance its competitiveness in segment markets. In addition, the company will use the newly-gained capital to attract more talent, develop new products, implement marketing and expand promotions.
Founded in 2007, Anjuke Group has three real estate information service websites, including Anjuke.com focusing on the second-hand housing market; Aifang.com focusing on the new house sector; and Haozu.com focusing on the house renting business. Prior to this, Anjuke gained total investments of USD22 million from Matrix Partners.
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