Chinese B2C e-commerce website and Chinese alcoholic-oriented e-commerce website jointly announced that has become the exclusive operator of’s alcoholic beverages channel.

This is’s new move to divest itself of non-core businesses, and it recently completed outsourcing the operation of its home appliances and 3C businesses to Gome.

With the cooperation, will provide warehousing, logistics and after-sales services for’s liquor products. Meanwhile,’s alcoholic beverage products will have the same prices, inventory information, and promotions as those on

A representative from said that the cooperation is expected to bring annual sales of CNY500 million. Prior to this, Hao Hongfeng, chief executive officer of, told local media that the company’s sales in 2011 were CNY500 million and it aimed at CNY2 billion in 2012.