Categories: Social Media News

Vancl.com Announces Full Acquisition Of Crucco

Chinese B2C e-commerce website Vancl.com announced that it will acquire the apparel e-commerce brand Crucco with an undisclosed amount of cash and equity.

The valuation of Crucco was reportedly over CNY10 million, but specifics are still not available. On the completion of the acquisition, the Crucco team will be merged into Vancl.

Chen Nian, founder and chief executive officer of Vancl, said this acquisition is based on the recognition of the strengths of Crucco’s CEO Xu Xiaohui and its team. As a sub-brand of Vancl, Crucco will still be managed and operated by the Crucco team. In addition, Vancl will seek more acquisition opportunities in 2013.

Xu worked as assistant president of Vancl between 2009 and 2010, promoting the Internet marketing success of Vancl. After that, he created the lifestyle apparel brand Crucco. With over two years’ operating experience, the Crucco website has reportedly achieved annual sales of over CNY10 million.

Starting from the end of 2012, Vancl set new goals for growth. With this acquisition, the company will be able to better meet customer demands, especially the diversified fashion demands of female users in China.

Social Media Asia Editor

Recent News

AI recreates Ramayana The Legend of Prince Rama anime in live action with Ranbir Kapoor, Sai Pallavi, Yash, Sunny Deol

One of the most anticipated films of 2026 is Nitesh Tiwari’s Ramayana. Since the first…

24 hours ago

Unruly passenger strips and shouts mid-air, forcing AirAsia flight to divert

An AirAsia flight from Vietnam to Thailand was forced to make an emergency landing after…

1 day ago

Global Times: My ‘Chinese time’ and why ‘I want to be Chinese’ : foreign content creators

BEIJING, Feb. 1, 2026 /PRNewswire/ -- Recently, the viral hashtag #IWantToBeChinese on TikTok has revealed a fascinating global…

1 day ago

£50,000 tote bags and unending queues: The rise of grocery store tourism

Forget the sights, we’re off to aisle six (Picture: Getty/ Metro) Swap Hollywood Boulevard for…

1 day ago

Jimmy White speaks about Judd Trump and Ronnie O’Sullivan quitting UK

O'Sullivan and Trump live in the Middle East (Image: Getty)Snooker legend Jimmy White has made…

1 day ago

PCG retrieves bodies of M/V Trisha victims

MANILA, Philippines — The Philippine Coast Guard (PCG) retrieved three more bodies in the ongoing…

1 day ago