Categories: Social Media News

Xiaomi Adopts New Domain Name For Online Rebranding

Chinese smartphone maker Xiaomi has launched its new domain name Mi.com, and users will be re-directed to this domain when visiting the old one at Xiaomi.com.

According to domain record information, the current holder of Mi.com is Xiaomi and the information updated date is April 21, 2014. Xiaomi reportedly spent over USD1 million on this new domain; however, the company did not confirm this rumor.

Meanwhile, Lei Jun, chairman of Xiaomi boasted on his Weibo blog that this Mi.com domain is extremely expensive and it is probably the most expensive domain name in the Chinese Internet history.

Xiaomi's new domain is more in line with its logo and English name, which is considered a measure to promotion the company's internationalization.

Social Media Asia Editor

Recent News

Alibaba’s Qwen ramps up AI app race with Spring Festival giveaway blitz

Alibaba Group Holding has joined rivals including Tencent Holdings and Baidu in rolling out Spring…

23 hours ago

News18 Afternoon Digest: Govt, Rahul Gandhi Square Off Over Ex-Army Chief’s Unpublished Memoir, & More

Curated By :Last Updated:February 02, 2026, 14:14 ISTWe are also covering: Nine-page suicide note of…

23 hours ago

Cuba denies security threat accusations as US raises pressure

The Cuban government has rejected accusations that it poses a threat to the security of…

23 hours ago

$549,000 for a ticket to space? Chinese firms play catch-up in space tourism

BEIJING - On Jan 22, Chinese space start-up InterstellOr created a buzz on Chinese social…

23 hours ago

Copper prices crash 5% on MCX, down 18% from record high: Will the trend remain bearish in near term?

Copper prices continued to slide from record highs as market participants weighed whether bullish investors…

23 hours ago

‘Draco Malfoy brings good luck’: Harry Potter character becomes lucky symbol in Year of the Horse

With the Year of the Horse fast approaching, one golden mane has been decorating the…

23 hours ago