JD.com Teams With China Post To Expand O2O To Small Chinese Towns

Chinese B2C e-commerce website JD.com and China Post Group have reached a strategic deal to jointly develop an e-commerce platform targeting cities below third-tier size in China.

With the cooperation, JD.com will provide various products, including PCs, digital products, home and kitchen supplies, and cosmetics, for China Post's "people-benefit project". Those products will reach 13 Chinese provinces such as Hebei, Henan, Shandong, and Hubei via China Post's hundreds of thousands of sites to offer quality e-commerce shopping services to people in small cities and rural areas.

So far, the project of the two parties has been operating for over a month, more than 500,000 China Post employees participated in the promotion of the platform, and the platform has gained over 300,000 new members.

The cooperation aims to improve e-commerce popularity in small Chinese cities. China Post employees will take mobile devices such as smartphones and tablets with them to help people in small cities and rural areas buy what they need via the platform.

A representative from JD's large customer department said that China Post's network coverage and service capacity are precious resources for the development of online-to-offline e-commerce.

Financial terms of the deal were not announced.