HP Stops O2O Photo Printing Service In China

HP's online-to-offline printing service in China has closed.

Prior to this, the O2O printing service had been terminated in four countries, including India.

According to a report on the official website of Kachayu.com, due to company business adjustments, Kachayu has shut down all businesses in China. However, the uploaded pictures will be maintained and users can visit and download those pictures via the global English website.

Kachayu, which is more widely known as Snapfish, was acquired by HP for USD300 million in 2005. It provides professional photo printing, online photo sharing, and a series of customized gifts with photos. Meanwhile, users can save their pictures online without storage limits. Snapfish claims to keep three billion pictures for 40 million users.

In Europe, Snapfish provided services in 11 countries; while in Asia Pacific, it operated photo-related businesses in Singapore, India, Australia, New Zealand, and China. About two years ago, HP already expressed intention to close Snapfish online photo storage, sharing and printing services in India, Belgium, the Netherlands, and Spain.