Another Merger Within China’s Internet Travel Sector

Chinese online tourism service provider Ly.com announced a full acquisition of Shanghai Meichen International Travel Service Co. Ltd.

This is reportedly the second Chinese travel agency acquired by Ly.com over the past two months. The first one was Nantong Huihuang International Travel Service Co. Ltd.

Founded in 2005, Shanghai Meichen International Travel Service is a AAA-class travel agency. It has qualifications for organizing domestic travel and outbound travel. The company has an online platform and it has rich experience in cruise and outbound traveling in the market of Shanghai.

While announcing the acquisition of Shanghai Meichen International Travel Service, Ly.com also announced the establishment of its Shanghai operating center. According to Ly.com, it is the company's important strategic deployment in 2016 to build operating centers across the country. At present, its regional operating centers in North China, South China, Central China, and Northeast China as well as nearly 100 city operations centers have established and started operation.

Ma Heping, founder and president of Ly.com, said that in the future they will use the company's leisure tourism big data and mobile platform to help Meichen realize full upgrade of business model and high fusion of online and offline. They will copy this cooperation model to the entire country.

A few weeks ago, Ctrip.com and Qunar.com agreed to a merger deal too.