Categories: Social Media News

Ctrip Eyes Acquisition Of Swedish Travel Company

Chinese leading Internet tourism services provider Ctrip.com is reportedly considering buying Etraveli AB, an online tourism business of the German media giant ProSiebenSat.1 Media SE.

Apart from Ctrip, companies like Blackstone Group are reportedly also considering providing a proposal to Etraveli. Headquartered in Uppsala, Sweden, Etraveli's highest bidding may reach EUR500 million, which is about USD543 million.

Thomas Ebeling, chief executive officer of ProSiebenSat.1, said during a conference call that the company was evaluating its online tourism business which has attracted extensive interest of financial and strategic investors. Ebeling said the evaluation was ongoing and expected to be completed in the following months.

Etraveli operates businesses in 46 countries around the world and it provides air ticket and hotel booking services with brands like Gotogate, Supersaver, and Travelstart. In 2015, ProSiebenSat.1 agreed to acquire Etraveli and the deal valued the latter at about EUR235 million.

At present, Ctrip's market value is about USD28.8 billion. Prior to this, Ctrip agreed to invest in India's online travel company MakeMyTrip. The Chinese company also acquired UK online travel search firm Skyscanner for approximately GBP1.4 billion in 2016. By the end of March 2017, Ctrip had about USD5 billion cash and cash equivalents.

Social Media Asia Editor

Recent News

Ian de Leon fires back at Lotlot, defends handling of Nora Aunor’s legacy

MANILA, Philippines — Ian de Leon has responded to sister Lotlot de Leon's emotional remarks…

2 days ago

UK, UAE latest to announce social media bans for children. Inside the Australia experience

UK Prime Minister Keir Starmer announced on June 15 that the country would ban everyone…

2 days ago

World Cup 2026: Netherlands vs Sweden prediction, schedules, key highlights

Day 10 of the World Cup 2026 features four more group-stage matches, headlined by a…

2 days ago

The week in photos: June 13-19, 2026

MANILA, Philippines – On June 17, the Senate convened for a special session to take…

2 days ago

Wales bring in new players and new coaches for new era as two jobs remain vacant

Wales will take part in a brand new competition this summer. Here is everything you…

2 days ago

Harbourfront Centre to cease operations on Jul 27

In October 2025, it was announced that HarbourFront Centre would close in the second half…

2 days ago