Categories: Social Media News

Former Sina Weibo CFO Joins Baidu

Chinese search engine company Baidu announced that Yu Zhengjun, former chief financial officer of Sina Weibo, has joined Baidu as chief financial officer of the group company.

In this new role, Yu will fully lead the construction, development and operation of publicly-traded Baidu's financial system. Yu will directly report to Baidu's founder, chairman, and chief executive officer Robin Li.

Yu is a certified public accountant in California. He gained a Bachelor's degree of economics at University of California and a Master's degree of accounting at University of Southern California. Yu once worked for Adobe Systems, a Silicon Valley company.

Before joining Baidu, Yu was with Sina Group and Weibo for 13 years. From 2007 to 2014, he worked as chief financial officer of Sina and he started working as chief financial officer of Weibo from 2015.

Social Media Asia Editor

Recent News

South Pacific Group, MidasVault, and HuiLink Unveil Next-Generation Fintech Solutions at 2025 Global Artificial Intelligence Machines and Electronics Expo

Strategic Partnership Transforms Cross-Border Payments to Fuel New Wave of International Commerce HONG KONG, Dec. 5, 2025…

14 hours ago

AbbVie-Sponsored Symposium at ESMO Asia 2025 Highlights Urgent Medical Need in Platinum-Resistant Advanced Ovarian Cancer

-       Ovarian cancer remains an unmet medical need, and experts call for new strategies to…

14 hours ago

Travel chaos worsens in India with hundreds of flights cancelled

India's travel chaos has worsened after the country's largest airline IndiGo cancelled hundreds of scheduled…

14 hours ago

Will challenge SEBI’s ban order, says Avadhut Sathe Trading Academy

Mumbai, Dec 5 After the Securities and Exchange Board of India (SEBI) banned finfluencer Avadhut…

14 hours ago

Will challenge SEBI’s ban order, says Avadhut Sathe Trading Academy

Mumbai, Dec 5 After the Securities and Exchange Board of India (SEBI) banned finfluencer Avadhut…

14 hours ago

Who is Avadhut Sathe? All about the finfluencer against whom SEBI ordered impounding of Rs 546 crore

Avadhut Sathe SEBI has issued an ex-parte interim order-cum-show cause notice against Avadhut Sathe Trading…

14 hours ago