Categories: Social Media News

China social e-commerce: Saturated society

The success of Pinduoduo drew dozens of companies – start-ups and established retailers – into China’s social e-commerce space. Investors are now looking for new twists on the model, or just looking elsewhere

Is social e-commerce China’s next internet golden mine or an investment theme of the past? It seems odd asking this question about a phenomenon that is barely four years old, but the market moves quickly…

 

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Social Media Asia Editor

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