Puma launches ‘Pumans of Singapore’ campaign on social media

Puma Singapore has unveiled an original social media campaign called “The Pumans of Singapore #PUMANSOFSG”.

 This is the first time the global sportstyle brand has launched a set of custom AR face filters, specially designed for Puma fans on social media.

Running from now until September 29 on Instagram, users may transform themselves into a “Puman” and flash their new look to enjoy an exclusive 30 per cent off regular priced items.

Potential Pumans may also check out the new looks created by personalities such as Tay Ying, Julie Tan, Tiong Jia En, Ben Tang, Jai Kishan and Isa Halim, who are part of the #PUMANSOFSG promotion.

How to be a Puman:

1. Check out any filter at the below link

https://www.instagram.com/a/r/?effect_id=365500444344053

OR 

2. Transform into a Puman!

3. Share on IG story with hashtag #PUMANSOFSG 

4. Visit any of the 10 PUMA stores islandwide to get 30 per cent off all regular priced items, namely: 

Bugis+, Century Square, Ion Orchard, Jem, Jewel Changi Airport, Puma Select at MBS, Paragon, Suntec City, United Square and Vivocity. 

Original Source