Pintarest Japan Co., Ltd.
Announcing Pinterest Christmas Shopping Report
Gift ideas that will please everyone
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The world ’s users have been waiting for months (Pinterest ’s search for Christmas ideas begins in early June). And people looking for ideas to give (and redeem) gifts rely on Pinterest. Investigate what types of gifts people use to find, store, and buy gifts for everyone, from wellness-conscious people to people who care about the
environment, Is summarized.
(Https://newsroom.pinterest.com/en/post/pinterest-holiday-shopping)
[Image 1
This year, the number of searches for “personal gift ideas” has risen by 72%, and gift ideas for eco-friendly gifts, travel kits, and self-care packages are likely to hit this Christmas season.
For environmentally conscious people: Sustainable gifts
Sustainability is no longer an epidemic, but a problem that needs to be conscious throughout the year. The Christmas season of giving gifts to the people around you is a good time to support mission-oriented companies and merchandise (118% increase in search for Earth-friendly gifts). See the ideas below that range from eco-friendly products to small and medium-sized businesses that are aware of social issues (the number of searches for gifts for plant lovers has increased by 50%). Reusable straw
Real Christmas tree cultivation set
Compost iPhone case
Plant based milk maker
Cork reusable cup
Eco-friendly bamboo watch
Earth-friendly kitchen box
Earth-friendly sneakers
Portable solar charger
[Image 2
For gourmets: a delicious gift
Whether you’re a hot sauce lover or a hot chocolate enthusiast, how about a perfect gift for your gourmet friends? Delicious food is an interesting topic for everyone, but there are especially gourmet friends around you. While it is not easy to please a foodie, there are certainly wonderful gifts that go beyond assortment of gourmet ingredients.
Mortar and pestle
Charity food donation
Canned smoked sardine
Bottle mill
Glass jug
Homemade hot sauce kit
Valrhona dark chocolate chips
Maldon Sea Salt
Retro hot chocolate maker
For travel lovers: Timeless popular gifts
For many people, traveling is a lifestyle that goes beyond mere hobbies. Although the idea of “memories over things” is the mainstream, it doesn’t mean nothing at all. Items that are
indispensable for planning and enjoying your travel plans in the most relaxed way possible. Searches for travel kit gifts have risen 41%, and Pinterest is packed with gift ideas that will love friends and family who love traveling, whether traveling alone, beach vacations, or adventure climbing.
Cashmere stall for travel
Carry-on cocktail kit
Travel wallet
Scratch travel map
Cloud Travel Pillow
Luggage scale
Eatwith gourmet dinner experience
[Image 3
Wellness oriented: Healthy Christmas gift
This year, mindfulness, clean meals, and detox have become
increasingly popular on the gift list. This is already a familiar keyword for people who are healthy. If you want to give a gift to a friend or family member who is conscious of wellness, try searching for ideas in “Wellness Gift” (search: 41%).
Reversible yoga mat
Humidifier & Night Lamp
Water filter
Matcha starter kit
Body detox scrub
Fitbit smartwatch
Aroma candle with glass holder
For art lovers: discerning Christmas gifts
How can you come up with a good gift idea for the artistic? No need to give up! There is a way for those who are particular about art to be pleased. If you combine art and originality with a nice design, it will be a perfect gift.
Vase of forest animals
Retro striped wall paper that can be peeled off
Zane magazine basket
Terrazzo bath mat
Zebra embroidery kit
instant camera
Picasso cushion cover
[Image 4
Gifts for yourself
The Christmas season is the best time to work for yourself as well as for those who care about it. It is indispensable to spend time for yourself during the end-of-the-year weeks of shopping and parties, soothing the mind and body by doing what you like. Even if you decide to give yourself a reward, you don’t know what to start with, it’s not just you. The number of searches for gift ideas for self-care packages has increased by 134%.
French press coffee maker
Eye pillow
Face cleaning brush
Essential oil diffuser
Wooden over-ear headphones
Pink Marble Dinner Set
Amy Wenner, Global Head of Pinterest Retail Strategy, commented: “Pinterest is a place for users to make purchase decisions throughout the customer journey, from the first inspiration to the final purchase process. It can be a reward for yourself or a gift for someone special. No, tools such as image search can help you choose a better-than-expected gift, and image recommendations work everywhere on Pinterest, and you can see the recommendations that appear below every pin to get ideas for shopping You can also use the lens function and tap the camera icon in the Pinterest search bar to take a picture of your favorite item or select a photo from the camera roll, and Pinterest will tell you about the item or something similar. It ’s also possible to buy it for the brand, Prepare a campaign for users looking for items similar to their products,
It can be said that it is an opportunity that leads to a drastic increase in. ” Learn more about Pinterest Christmas Shopping Report: Pinterest Newsroom https://newsroom.pinterest.com/en/post/pinterest-holiday-shopping * Investigation method
Search lifts were calculated using standardized searches from July 2018 to July 2019 and from September 2018 to September 2019.
■ Pinterest URL
https://www.pinterest.jp
■ Pinterest Download
iTunes App Store: https://goo.gl/rfp6C5
Google Play: https://goo.gl/yq6rtg
* Both are free to download
■ About Pinterest
Pinterest is a visual discovery engine that searches for images of ideas. Starting as a tool to collect things you like online, it is currently used by more than 300 million users worldwide every month around the world to find personalized inspiration from over 200 billion stored ideas. Based in San Francisco, California, we have more than 1,900 employees at offices around the world, including Atlanta, Berlin, Chicago, Detroit, Dublin, London, Los Angeles, New York, Portland, Paris, Sao Paulo, Seattle, and Tokyo.
For more information about this release(Japanese):
https://prtimes.jp/main/html/rd/p/000000038.000037183.html
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