Mumuso to expand retail presence, enter e-commerce market in India

South Korean Lifestyle brand Mumuso is planning an aggressive expansion in India this year and will be opening retail outlets across the country.
 

Mumuso to expand retail presence, enter e-commerce market in India

The brand is also looking to cash in on the booming online market in India by entering the e-commerce market for future growth.
 
For its offline expansion, Mumuso is scouting for franchisees to set up new stores in different parts of the country.

“I have been studying the retail market very closely. The Indian retail market is huge. When it comes to lifestyle products, India has seen a sharp rise in demand in the recent years. Our expansion strategy is to set up outlets all over India along with entering the e-commerce market as online shopping has seen a big boost in Indian in recent years. Mumuso, unlike distributorship, franchisees will have more profit and direct access under B2C format,” Manoj Agarwal, director at Mumuso India, said in a statement.
 
Mumuso entered the Indian market in November 2018 with its first store in the city of Kolkata and since then has added 30 more stores in the country.  Mumuso product categories include beauty, fashion, accessories, digital products and more.