Netflix, Facebook to cut data traffic in India to ease network congestion: Report
The world is grappling with the Coronavirus pandemic and more than half the population of the world is staying at home in order to avoid the curb of COVID-19. And in this digital age, the only thing that is connecting us to the rest of the world is the Internet.
Which is why looking at the situation in hand, on Tuesday, streaming service Netflix and social media giant Facebook announced that they would reduce the amount of data their services use to ease congested telecoms networks in India, where millions are using home internet amid a lockdown to contain the coronavirus outbreak, reported by Reuter.
Netflix will reduce traffic over Indian telecom networks by 25 per cent over the next 30 days, the company said in a statement, following similar moves in Europe to help internet service providers experiencing a surge in usage.
As per the report, Facebook said it will temporarily reduce bit rates, or cut picture quality, for videos on Facebook and Instagram in India, the company’s biggest market by the number of users.
India has enforced lockdowns across several cities, with Prime Minister Narendra Modi on Tuesday announcing a nationwide shutdown from midnight for 21 days to stem the spread of the coronavirus.
Mobile networks are likely to come under increased pressure as people increasingly use home internet to work and stream online content.
Apart from this, earlier this week, Amazon Prime Video service also said, that it had begun reducing streaming bit rates in India while Hotstar said it was prepared to reduce the bit rate for its high definition streams if the need arose.