The Flanders-China Chamber of Commerce organized a webinar focused on ‘WeChat the Super App – How to Engage Digitally in China?’ on 28 April 2020.
If you are doing business with China, you might already know that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China. No matter if you are in B2B or B2C business, WeChat is one of the best tools for you to reach your target audiences in China. It has grown into a very popular social media network in China, the so-called ‘Super App’. This is not just because of its 1.1 billion users worldwide, but also because WeChat has many more functions integrated, like WeChat Pay, WeChat Store, Moments, and Mini-programme, etc.
Following a word of welcome and introduction by Ms. Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce, Ms. Jiao Li, Co-founder of Crayfish.io, introduced ‘WeChat the Super App – How to Engage Digitally in China?’. Q&A and a final discussion followed her presentation.
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