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Raksha Bandhan is across the nook and because those are unparalleled occasions, no longer everybody is in a position to succeed in their siblings this time. In order to cause them to really feel nearly hooked up, Twitter India has presented what it’s calling a digital rakhi.
Twitter is urging its customers to make use of the hashtag #TweetAPromise to speak to their siblings at the platform.
Through its respectable Twitter India account, the corporate posted a tweet announcing, “This Raksha Bandhan, cover the distance, #TweetAPromise to your loved ones with Twitter India’s virtual rakhi.” The tweet additionally comprises an 11-second clip that claims the similar.

Meanwhile, the microblogging website online not too long ago presented Fleets to its customers in India. The function works very similar to Instagram Stories and makes the posts disappear after 24 hours. These posts can’t be ‘liked’, shared or retweeted like the standard posts. India is the 3rd nation globally the place Twitter is rolling out this selection to check. The different two are Brazil and Italy.
“India is important for Twitter since it is one of our largest and fastest-growing audience markets globally. We are excited to bring the Fleets experiment to India and make it one of the first three countries in the world to experience this new product. From the test in India, we’ll learn how adding a new mode of conversation changes the way Indians engage on Twitter. It’ll also be interesting to see if it further amplifies the diversity of usage by allowing people to share what they’re thinking in a way that is light-touch and light-hearted,” stated Manish Maheshwari, MD, Twitter India.

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