Categories: Social Media News

Startup Street: WhatsApp Pay's India challenges and Fareye's festive innovations

With the National Payments Corporation of India (NPCI) on Thursday putting a cap of 30 percent on UPI transactions for third-party apps that will apply from January 2021, the existing players who currently exceed that cap, such as PhonePe, and Google Pay, this would come into effect from 2023.

This was followed by the big news that WhatsApp has gone live on UPI, albeit with a small base of 20 million of its 400 million users in the country. The decision comes over two years after WhatsApp had initially launched its beta UPI version in early 2018 with one million users, but was since stuck in legalities over data localisation. To discuss these developments, we have Supreme Court advocate NS Nappinai and Vivek Belgavi, partner, Fintech at PWC with us.

The global pandemic has accelerated the need for enterprises to scale their supply chain operations efficiently due to the increase in demand for online deliveries. More so, during the festive season when a unified logistics process is vital for getting orders to customers quickly, accurately, and efficiently. One company that is claiming to do just that is FarEye.

Leading logistics SaaS platform, FarEye’s predictive logistics platform enables enterprises to orchestrate, track, and optimize their logistics operations. To know more about the venture, Startup Street spoke to Kushal Nahata, co-founder and CEO of FarEye.

To know more, watch the video.

 

Original Source

Social Media Asia Editor

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