Top Asian Media Intelligence Firm Enhances Predictive News Monitoring Capabilities

MediaIntel.Asia, a Hong Kong-based startup founded by media monitoring and OSINT news veterans, has unveiled a new feature called Timeline that gives both a historical perspective for how a news story has been generated and a trajectory for how big or small the news may become over time.

“Looking backwards is challenging, but possible,” says MediaIntel.Asia’s CEO Paul Doyle. “And we have upped the ante with this new feature that now looks forward. The power we give clients in the corporate communications, government affairs, security monitoring, and brand watch divisions of organizations is now vast.”

The Timeline feature is available for each news story that MediaIntel.Asia tracks. The enhanced forward-looking trajectory of the story is available to all of MediaIntel.Asia’s API clients so they can interact with the data on their own platforms.

“One of the holy grails in news monitoring has always been to see how a news story germinated. For example did a story become big because of a small social media post? Or did a story develop because a journalist first reported something online?” says Danny Levinson, founder at MediaIntel.Asia. “Our timeline feature pinpoints the related news that culminates in what you are reading today. And now we can take it a step further and based on the momentum of the story across different platforms we can surmise if the story will continue to grow or quickly die.”

MediaIntel.Asia is a two-year-old SaaS Asian startup that is disrupting the media monitoring sector with its freemium model that covers media intelligence across Asia.