LF Hazzys Opens Brand Mall on Southeast Asian E-commerce Platform 'Shopee'

LF’s main traditional casual brand Hazzys has launched an official brand mall on Shopee Singapore, the largest e-commerce platform in Southeast Asia, in a move to target the global market in earnest.

The Hazzys brand mall on Shopee is a total fashion store that showcases men’s and women’s casual wear, accessories and golf wear. The brand mall operates in the form of a shop in a shop. The store shows the identity of the total fashion brand Hazzys.

Shopee began its service in 2015. It is the largest e-commerce platform in Southeast Asia. It covers the seven nations of the region with a total of 600 million people, including Singapore, Indonesia, Vietnam, Thailand, Malaysia, Taiwan and the Philippines. In 2020, more than 10 million sellers sold goods in the market, posting a total of 40 trillion won in transactions and 2.8 billion orders.

Singapore’s e-commerce market enjoys rapid growth these days. Due to the spread of COVID-19, Singapore’s e-commerce market grew 87 percent on year in 2020.

Hazzys is looking to gain a better understanding of local consumers and access to the market efficiently based on Shopee’s vast amount of data. Based on its successful business know-how at home and abroad, Hazzys plans to lead local fashion trends and impress Shopee users as a global total fashion brand.

Hazzys has steadily strengthened its position in the Asian market following its entry into China in 2007. It has entered Taiwan, Thailand, and Vietnam. In particular, it operates about 470 stores in China alone. In Vietnam, the fashion brand is expanding its contact points with customers by ramping up the number of stores in major cities. It has also made its debut in global fashion meccas such as Paris and London, growing into a total fashion brand.

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