Mumbai: Data-driven analytics and brand consulting company Kantar on Tuesday announced the appointment of Guillaume Bacuvier as global chief executive officer (CEO) of its consumer panel division Worldpanel. Bacuvier succeeds Josep Montserrat, who has been elevated to the role of non-executive chairman of the Worldpanel business. Both appointments are effective from 13 September. 

Most recently, Bacuvier was group CEO of dunnhumby Ltd, a global leader in customer data science for the retail and CPG/FMCG industry. He led a commercial and technological transformation of the business, involving material investment in the company’s product portfolio, and both acquisitions and divestments to strengthen the company’s competitive positioning. Over his four-year tenure, dunnhumby improved its operating performance and expanded its customer base across the globe whilst improving employee engagement and customer satisfaction.

Prior to dunhumby, Bacuvier was at Google for more than a decade, holding a number of senior roles, culminating in vice-president, advertising solutions, EMEA where he was responsible for all aspects of the core online advertising business in the region, including commercial P&L for Google’s Doubleclick and Analytics business. He started his career as a strategy consultant in BoozAllen Hamilton’s TMT practice before moving to Orange Group where he was responsible for messaging services for all Orange OpCos. He holds an MBA from INSEAD and a graduate degree in industrial economics from Université Paris-IX Dauphine.

“The next phase of growth for our Worldpanel business will be heavily influenced by technology and advanced data analytics, and Guillaume’s expertise and experience will prove invaluable,” said deputy CEO and CFO Ian Griffiths.

Montserrat joined Worldpanel in 1994 and was appointed CEO of the Worldpanel business in 2007. Over 14 years, he has built a world-renowned business that serves as industry currency standard data in almost 50 countries. He built the Worldpanel business on the foundations of strong employee culture.

“In Josep, we have a leader who understands deeply that great businesses are built by teams with a passion for what they do. He excels at channeling that passion into great outcomes for his clients,” said Griffiths. “The data and insights generated by Josep and his team, quite literally helped supermarkets keep their shelves stocked during the pandemic period. We thank Josep for his incredible contribution to Kantar so far and look forward to his continued leadership in his new role.“


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