Dataxet Makes Asia Media Intelligence Inroads With Thai Company Acquisition

Singapore-based media intelligence firm Dataxet has acquired Thai media monitoring firm InfoQuest. Financial terms of the deal were not released.

Dataxet was launched in 2020 with the vision to create the first Asia-based CommsTech group. In their first 18 months of operation they have become a category leader and fastest growing media intelligence network in the region, providing best-in-class services for over 300 blue-chip enterprise and public sector clients. Dataxet was co-founded by Jason Lee, Danny Levinson, and David Liu, three CommsTech/PRTech veterans who had previously all been executives at Australia-based Isentia. In early 2021, Australia-based Isentia announced plans to be acquired by U.K.-based Access Intelligence.

Dataxet competes in Asia against other media intelligence firms such as Cision, MediaIntel.Asia, Talkwalker, Wisers, and Meltwater.

Jalthong Patamapongs, Founder and Chairman of InfoQuest, said: “We’re excited about joining Dataxet Group and the considerable prospects for future growth. With their technology and people, Dataxet has proven their ability to fully integrate media intelligence data into actionable insights and help clients in Asia to better communicate to their customers and audiences. Given our dominant position in Thailand, we are well placed to expand our offering and deliver new revenue streams.”