Heart Media Group is launching GRAZIA in Singapore and Malaysia next March. GRAZIA is touted as the first 100% Italian fashion magazine to have exported its successful formula worldwide, from Italy to China. It is published by the Mondadori Group and is also said to be “Italy’s fashion bible”.
GRAZIA Singapore and GRAZIA Malaysia will launch in March 2023 with both an English-language print issue, a website and presence on all relevant social media platforms. Pakkee Tan and Ian Loh lead the Singapore and Malaysia editorial operations respectively as editor-in-chief.
According to Heart Media, Singapore and Malaysia are both vibrant fashion hubs within Southeast Asia, boasting large economies and a growing luxury and fashion-savvy clienteleHeart Media Group to launch Italian fashion bible GRAZIA. GRAZIA, born in Italy in 1938, plans to use its authority and influence to offer readers in both countries a new lens across the fields of fashion, jewels, watches, beauty, lifestyle and culture.
GRAZIA Singapore and GRAZIA Malaysia aim at becoming the most influential guides to fashion, with a mission of crafting impactful visual storytelling to empower and inspire women. Its editorial will focus on a blend of local and international content and the elevation of local fashion and design talent. MARKETING-INTERACTIVE has reached out to Heart Media for additional information.
Olivier Burlot, CEO of Heart Media Group, said the experienced teams of both editions know what readers are expecting in terms of both straight-forward information as well as inspiration and guidance.
According to him, the editorial mission of GRAZIA in both Singapore and Malaysia will focus on a blend of local and international content and the elevation of Southeast Asian fashion and design talents.
“GRAZIA Singapore and GRAZIA Malaysia will set themselves apart from the competitive set, and develop their own unique identity as a daring, innovative and sophisticated representative of the worldwide brand,” he added.
Meanwhile, Daniela Sola, managing director International Business Mondadori Media, explained that the GRAZIA winning formula, which combines the authoritativeness of content with upscale and contemporary positioning, responds not only to the needs of readers but also to the interests of advertising clients from the world of luxury in these territories.
The Mondadori Group brand, which now counts 21 editions worldwide in 23 countries, reaches a global audience of 15 million readers, 45 million unique users and over 30 million followers on social media.
Meanwhile, Heart Media Group was established in 1997 and produces digital media, print media, and events, reaching affluent consumers and high-net-worth individuals across Asia.