With the second anniversary of Super Nintendo World already upon us, Universal Studios Japan has released plenty of new merchandise at 1-Up Factory and Mario Motors just in time for the spring break crowds! So join us as we swing through both shops to check out everything new.

Mario Kart Sponsor Stickers – ¥700 ($5.31)

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This sticker set features a number of the fictional companies shown in the Mario Kart games as well as on several other merchandise items. This is available only at Mario Motors.

Oil Barrel Tumbler – ¥2600 ($19.72)

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This tumbler looks exactly like the oil barrels kept at the exit of Mario Motors, the gift shop for Mario Kart: Koopa’s Challenge. The tumbler is metal, with blue on the top and bottom and a yellow strip in the middle. A Super Mushroom sits between two crossed checkered flags, with the Mario Kart wordmark below. This is available only at Mario Motors.

Racer Toad Plush – ¥3500 ($26.55)

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This squishy new plush shows off Toad in his racer outfit for Team Mario. The outfit is largely red with white accents.

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The side of his helmet bears the Mario M mark. This is available only at Mario Motors.

Mario Kart Cup Icon Pin Badge Set – ¥6900 ($52.34)

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This pin set comes in a small box and features every single cup icon from Mario Kart 8, plus the specially-created Universal Cup for Mario Kart: Koopa’s Challenge. This is available only at Mario Motors.

Universal Cup Trophy Chocolates – ¥3900 ($29.58)

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A replica of the Universal Cup displayed in the queue for Mario Kart: Koopa’s Challenge, featuring the globe at the center and a plaque at the bottom. The entire trophy is made of plastic.

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Inside the bottom are sixteen chocolate coins – two each of the cup icons (except the Universal Cup). This is available only at Mario Motors.

Chocolate Crunch & Cookies – ¥1700 ($12.89)

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These two canisters each represent Mario and Bowser, with wheels printed on top. Mario’s canister features chocolate crunch, while Bowser’s features plain cookies. You can find these at Mario Motors.

Bowser, Jr. Figure Keychain – ¥1200 ($9.10)

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Bowser, Jr. is features in this detailed resin keychain.

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The spikes on his shell are dimensional. You can find this at both Mario Motors and 1-Up Factory.

Boo Reversible Pillow – ¥4300 ($32.62)

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Boo takes center stage in this bean-filled reversible pillow. We see Boo hiding from Mario on one side, and ready to scare on the other! Available only at 1-Up Factory.

Yoshi Reversible Pillow – ¥4300 ($32.62)

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Choose your Yoshi’s look with either a Yoshi egg or his adorable face on this new reversible pillow. Available exclusively at 1-Up Factory.

Boo Light-Up Keychain – ¥1500 ($11.38)

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You can also bring Boo home with a new light-up keychain from 1-Up Factory or Mario Motors.

Bob-Omb Earrings – ¥1800 ($13.65)

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Every day’s a blast when you have Bob-Ombs around to keep you company, and now you can always have two around with these new earrings from 1-Up Factory.

Boo Earrings – ¥2200 ($16.69)

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These Boo earrings both have a plastic diamond on top, with one reading “Teresa,” the name for Boo in Japanese. Much like other Boo merchandise, one has the Boo hiding, and one ready to scare, and it’s available at 1-Up Factory.

Chef Toad Plush Keychain – ¥1600 ($12.14)

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Chef Toad is ready to cook delicious meals for everyone at Super Nintendo World, and he’s got a clipboard ready to take down everyone’s orders in his right hand.

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There’s also a little charm with a spatula and pan. You can find this at 1-Up Factory and Mario Motors.

Super Star Tart Cookies – ¥1800 ($13.65)

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These Super Star tart cookies look like the iconic Power-Up of the same name, and are available at 1-Up Factory.

Mario Kart Clipboard – ¥1600 ($12.14)

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Around the front and back of this clipboard, you can find icons from the in-world sponsors of Mario Kart races, like Bowser Oil, Bob-Omb Plugs, and Mushroom Piston Engines. Available only from Mario Motors.

Assorted Cookies – ¥2000 ($15.17)

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Three types of cookies come in this box from 1-Up Factory — butter, chocolate, and strawberry.

Castella Cakes – ¥1800 ($13.65)

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These castella cakes are a bit of a blast from the past — they were sold when the land first opened in a cardboard and foam box, but never appeared again after the first month or so. Now they’re back in a bag instead of a box at 1-Up Factory, and contain plain, chocolate, strawberry, and caramel castella cakes.

Souvenir Medallions – ¥200 ($1.52) Each

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Three new 2023 designs have been added to the souvenir medallion machine at 1-Up Factory.

Mario Kart Earring Set – ¥2300 ($17.45)

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These Power-Up-themed earrings are only at Mario Motors and come in a set of six featuring a ? Block, Super Star, Mario in his kart, a banana peel, a Blue Shell, and a Bob-Omb.

? Block & Triple Banana Keychain – ¥1000 ($7.58)

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These keychains from Mario Motors pay homage to the triple banana Power-Up from the Mario Kart series, and also have a ? Block attached at the very top.

Super Nintendo World Heroes White T-Shirt – ¥4300 ($32.62)

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This new white tee at 1-Up Factory shows off the heroes of the Super Mario series — Mario, Luigi, Yoshi, Toad, and Princess Peach outlned in their Super Nintendo-era artwork. The Super Nintendo World logo is printed at the top, with “Universal Studios Japan” below.

Super Nintendo World Enemies Black T-Shirt – ¥4300 ($32.62)

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In contrast to the white shirt, the black shirt shows off several of the enemies from the series, such as Blooper, Boo, Goomba, Koopa Troopa, Bullet Bill, and Piranha Plant. The Super Nintendo World logo sits at the center with “Universal Studios Japan” below.

Character Bucket Hats – ¥4200 ($31.86) Each

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Several character bucket hats are now available in checkered patterns. Each features their character and name embroidered on the front, along with something associated with the character on the back. White and blue goes to Mario.

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On the back is a set of blocks with a Super Mushroom trailing atop.

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Green and white is for Yoshi, trying to wrap his tongue around the “Y.”

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On the back are three colors of Yoshi eggs.

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Purple is for Boo, or Teresa as they’re known in Japanese. He’s cowering on the front side.

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On the back however, two are ready to scare!

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Bob-Omb, or Bomb-Hei as they’re known in Japanese, star on the yellow and white hat.

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The back shows their three stages — inactive, active, and post-detonation.

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Finally, Blooper gets the blue and white hat with his name “Gesso.”

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The back shows another Blooper with two Cheep-Cheeps.

Character Sunglasses – ¥3300 ($25.03) Each

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Each pair of sunglasses has colored plastic themed to each character along with their signature hat or other accessory atop the left eye. For Mario, we see red plastic with a Mario cap.

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The temples are blue with yellow dots to represent his overalls.


Like the Mario versions, the Luigi glasses are green with a Luigi cap on the left eye.

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The temples also blue plastic with yellow dots to symbolize overalls.

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The Mushroom glasses are also red, although a brighter shade than the Mario glasses. The left eye has a 1-Up Mushroom, the right eye has a Super Mushroom.

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The temples are a light red plastic.

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Bowser’s glasses are black, with him popping off the right eye instead of left.

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The temples are a crimson red.

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Bob-Omb’s are a darkish blue with Bob-Ombs on both eyes.

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The temples are also blue.

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Finally, the Boo glasses are black with Boos on both sides — one cowering and one out to scare.

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The temples are purple.

“What’s in the Box?” T-Shirt – ¥4700 ($35.65)

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This shirt is a light blue with three ? Blocks on the upper chest on the front side.

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The back reads “What’s in the Box?” in a groovy ’60s-esque font.

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The three ? Blocks revealed a Fire Flower, Super Mushroom, and Super Star on the bottom.

All of these items are available now in Super Nintendo World at Universal Studios Japan, so be sure to stop in and pick these up if you’re interested! Don’t miss our most recent merchandise update from December as well, and let us know if any of these are your speed in the comments below!

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