TikTok vs. the government; this is the need for intellectual property

When TikTok emerged, many institutions were skeptical of the real impact the newly created platform could have, especially when competing with social networks the size of Facebook, X, and Instagram. But there’s a lot to talk about about platforms, users, and content. As in the case of TikTok user Maryorit Córdova, known for her “I see it, I want it” quote, who recently won a resolution against her own government.

TikTok is one of the platforms whose numbers have never stopped growing since its inception. Although there is little legislation regarding intellectual property rights in content (i.e. user creations).

According to Statista statistics, the country with the best intellectual property environment in 2023 is the United States, with a total score of 95.48 points, followed by the United Kingdom and France. The International Intellectual Property Index consists of five sets of key indicators that depict the national intellectual property environment of the 55 surveyed countries.

Although, when it comes to protecting trademark rights marketing, such as logos, slogans and text related to the company or its main products. Since 2021, China has been the country with the most international trademark applications, followed by the United States and the European Union.

Among the thousands of users with registered trademarks on TikTok, the “I see it, I want it” meme comes from influencer Peruvian Maryorit Córdova is one of the greatest. With a community of nearly 10 million followers, @soymaryorit has successfully distinguished itself as a leader in the highly competitive world of digital content creation.

The meme has been viewed more than 36 million times, becoming a viral phenomenon that transcends digital borders. Unsurprisingly, “I See What I Want” has succeeded beyond its original form, becoming an expression encompassing desire and desire, both material and aesthetic.

@soymoryit_backup

I see it and want it? #soymaryorit

? Original Sound – soymoryorit_backup

When the Peruvian Ministry of Energy and Mines (MINEM) TikTok account used the famous trend This image is used without permission Tik Tok Pushing up domestic gasoline prices. The situation prompted different complaints from fans, but the influencer explained that MINEM used her image without authorization, also for commercial and informational purposes.

Despite being exposed and receiving purported promises of resolution from the authorities, the situation continued until TikTok took legal action. Indeed, the confrontation between Mayorte Córdoba and the Peruvian government highlights the complexity of law in the digital world.

What is the resolution? After several days of dialogue, both sides apologized for spreading the divisive video and pledged to take steps to avoid similar situations in the future.this influencer She accepted the apology and said she would not seek financial compensation but would defend the use of her image as a content creator.

There are many examples of brands being sued or suing competitors, but rarely brands that stand a chance of winning. In 2012, Apple lost a lawsuit against the Mexican company “iFone” over the use of the word “iPhone” in Mexico. iFone argued that it owned trademark rights to the word “iFone” in Mexico and that it was too similar to the word “iPhone.” Apple was ordered to pay damages to iFone.

There is no doubt that such controversies are widespread on social networks, government agencies, public figures, influential people, Image usage and the many legal challenges associated with branding and intellectual property will continue to fluctuate across the digital landscape. Especially in a world where virality is a force that, once it happens, can’t be stopped.

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