MONTECITO, Calif. (AP) — Au revoir, American Riviera Orchard. Meghan, the Duchess of Sussex, has rebranded her fledgling company to As Ever just weeks after restarting her social media life under a new handle on Instagram.

Meghan teased American Riviera Orchard last year with jars of preserves. The new company has a fresh website she unveiled Monday with a rare photo of 3-year-old Lilibet, her youngest child with Prince Harry.

ARTICLE CONTINUES BELOW