There’s a Reason Why Subaru WRX Sales Are Way Down

People aren’t buying the Subaru WRX, or so it would seem. Through June of this year, the company has only sold 6,431 examples of its iconic sports sedan, marking a 30.8 percent decrease from last year. In June, only 350 of them made their way to buyers—a significant 74 percent drop compared to last year.

But it’s not just that people aren’t interested in the new WRX (although the numbers would indicate that many buyers are shying away from the latest generation). According to Subaru, in a statement to CarBuzz, WRX sales are down largely due to production shifts at the automaker’s Gunma Prefecture manufacturing facility in Japan.

According to a spokesperson, Subaru has reduced WRX production to meet the demand of the Forester and Forester Hybrid models. The Forester is Subaru’s best-selling vehicle of 2025 so far, with 95,972 units moved. The recent arrival of the Forester Hybrid means that even more customers will be eager to get their hands on the brand’s compact SUV.

Subaru also cites “very low inventory levels” for WRX. The company notes that “there are fewer than 500 units of WRX on the ground at the moment.”

The silver lining for the WRX is that Subaru will soon shift production of the Forester to its Lafayette, Indiana, manufacturing facility alongside other SUVs like the Ascent, Crosstrek, and Outback. That could, in theory, make room for higher WRX production numbers in Japan.

These sales figures from June only compound the WRX’s struggles in 2025. In May, sales were down a whopping 71.2 percent, with just 482 examples rolling off dealer lots. That marks a 23.6 percent year-over-year.

Subaru as a whole has seen its sales decrease slightly in 2025, with the entire brand down 10.4 percent in May, and down still by 0.2 percent in June. That said, the Crosstrek, Forester, and even the BRZ sports car are all on pace for sales increases in 2025.