The Nissan Z Is Crushing the Toyota Supra With Triple Sales

The Nissan Z got off to a slow start, partly due to production delays and supply chain disruptions caused by the microchip shortage. Dealer markups didn’t help either. But that’s all in the past. In 2025, the rear-wheel-drive coupe is performing better than ever. Demand more than doubled in the first quarter, surging 108% to 1,635 units. For the first half of the year, deliveries jumped 160.1% to 3,789 cars.

Meanwhile, the Toyota Supra is having a much tougher year. The BMW-engineered sports car racked up just 1,231 sales in the first six months of 2025. The number represents a 17.7% drop compared to the January–June 2024 period. Yes, the Z is outselling the Supra by a 3-to-1 margin. Looking ahead, Nissan won’t have to worry about the Supra much longer. 

Toyota is pulling the plug after the 2026 model year, with a Final Edition limited to 1,300 units. However, a sixth-generation model is already in the works, so the gap between generations is likely to be shorter than before. Enthusiasts in the U.S. certainly won’t have to wait another two decades like they did between the Mk4 and Mk5.

While the Z and Supra continue to lock horns, the Ford Mustang remains far ahead. Despite a 14.2% decline through June, the pony car still tallied 23,551 sales, more than four times the combined total of the Z and Supra.

We haven’t forgotten about Nissan’s other performance car, the GT-R. Only 37 units were sold in the first half of the year, down 75.5%. That’s hardly surprising, as U.S. production ended last October after the final Skyline Edition and Takumi Edition models. Japan closed its order books in late February, signaling the end of the R35. A new GT-R is planned, but it won’t arrive anytime soon. If the radical Hyper Force concept is any indication, it could be fully electric.