Who Is Vibhu Agarwal? All About Ullu App Founder, His Education And Journey

Last Updated:July 27, 2025, 07:30 IST

Vibhu Agarwal began his entrepreneurial journey as the founder and director of a steel company called Jaypeeco India Private Limited in 1995.

The Ministry of Information and Broadcasting (MIB) has banned 25 OTT platforms and their related mobile apps, including popular names like Ullu, ALTBalaji (ALTT), Hulchul and MoodX. Sources suggest that these sites were found showing vulgar, obscene, and, in some cases, pornographic content without meaningful stories or social messages.

While ALTT functions as a subsidiary of Ektaa Kapoor and Shobha Kapoor’s Balaji Telefilms, the ULLU app was founded by media entrepreneur Vibhu Agarwal. You must be aware of ALTBalaji’s founder, Ektaa Kapoor, but let us delve deep into the ULLU app’s founder, his educational qualifications and digital platforms.

Vibhu Agarwal earned his BTech from the Indian Institute of Technology (IIT), Kanpur. He then pursued an MBA degree in Japan, followed by a PhD from Stanford University in the United States. He has been active in business for the last 32 years.

As per his LinkedIn profile, Vibhu began his entrepreneurial journey as the founder and director of a steel company called Jaypeeco India Private Limited in 1995. He has also been director at Himalaya Fibretech Cement Pvt Ltd. since 2006, chairman of the board at Shri Jayprakash Charitable Trust since 2010, managing director of Business News Link since 2012, and chairman of the board at Jaypee Convent Schools since 2012.

Later, he ventured into the entertainment and digital media industry. Vibhu launched the ULLU app in 2018, a video streaming platform known for its bold and adult-themed short films and web series. He then introduced a free-to-air TV channel, Atrangi App, focused on bringing international content in Hindi, such as Korean, Turkish, Japanese and Chinese TV shows. Additionally, he is the founder of another digital platform, Hari Om App, under his business portfolio.

What’s The Matter?

The action by the I&B Ministry was taken as the content on these platforms broke important Indian laws. These OTT platforms were found showing content with strong sexual hints and long scenes that showed nudity and adult acts. Most of these shows or videos didn’t have any real story, instead, they mostly focused on bold and inappropriate visuals.

As per Storyboard18, the central government made it clear that digital platforms and intermediaries must follow the rules in accordance with the Information Technology Act, 2000, and the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The decision demands the OTT platforms remove or block access to any unlawful content shared on their sites.

The list of banned OTT platforms includes ALTBalaji (ALTT), Ullu, MoodX, Sol Talkies, Adda TV, HotX VIP, NeonX VIP, Desiflix, Mojflix, Triflicks, Boomex, ShowX, Hulchul App, Big Shots App, Navarasa Lite, Wow Entertainment, Gulab App, Kangan App, Bull App, Jalva App, Look Entertainment, Hitprime, Fugi, Feneo and ShowHit.

view comments

Location :

Delhi, India, India

First Published:

July 27, 2025, 07:30 IST