Instagram beauty influencer, Liz Lin Ruoyu, dead at 36

Popular beauty influencer Liz Lin Ruoyu, who had boasted more than 144,000 Instagram followers, has died at age 36.

The Taiwanese content creator’s death was announced by her husband on Sunday, who shared a heartfelt tribute on her social media page.

“Liz has always been a girl with a smile, sunshine and love,” he wrote on Instagram. “Although Liz has quietly left, the beauty and love she left behind will always be with us.”

A cause of death has yet to be revealed.

Despite sharing content on social media since 2012, Ruoyu had never seen herself as an “influencer,” according to her husband.

“On social platforms, she never saw herself as an ‘influencer’ but as a friend to everyone,” he wrote. “She always tried her best to respond to every message just because she really cared and really appreciated everyone who supported her.”

“She was always curious about new things, especially about small animals, with infinite gentleness and care,” he continued.

“She always had a unique and fascinating taste, always able to use her vision and creativity to add beauty and inspiration to the world.”

Ruoyu’s friends and fans rushed to social media to pay their respects, with fellow beauty content creator Nancy Tsai sharing a series of snaps of the pair over the course of their 15-year friendship.

“We have so many memories worth smiling together,” she wrote on Instagram, revealing that the pair traveled to Singapore, Los Angeles and Tokyo. “On the next part of the journey, be able to continue smiling from the heart. Love you always.”

Meanwhile, Ruoyu’s frequent collaborator Hannah Yang added, “Still miss you so much.”

The social media star often shared beauty tips and tricks with her loyal fanbase. Her most recent upload was on June 3, which saw her try on various different sunglasses during a shopping spree.

The influencer often engaged with followers directly in the comments section and was known to have built a close connection with her fans.

In addition to her work as a beauty guru, Ruoyu had also recently launched a music career. The aspiring singer released her debut single, titled “Mist,” in 2022.