PMA’S 54TH National Marketing Conference Bridges Content, Commerce & Customer Experience this October 23, 2025

As Artificial Intelligence (AI) continues to reshape the global business landscape, the Philippine Marketing Association (PMA) puts innovation and inclusion at the center of its upcoming 54th National Marketing Conference (NMC), happening on October 23, 2025, at Hilton Manila, Newport World Resorts.

With the theme “AI-Nabled Marketing: Artificial Intelligence Inside Out,” NMC 2025 highlights how AI empowers marketers, entrepreneurs, including MSMEs, brand creatives & storytellers, and educators, who are all critical players in helping shape the future of Philippine marketing and commerce. 

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Learn directly from renowned local and global marketers, innovators and thought leaders who are helping redefine the landscape of modern marketing through harnessing the power of AI and human intuition:  Keynote Speaker- Pak Hermawan Kartajaya; Plenary Speakers- Dr. Donald Patrick Lim, CPM Asia, Lito Villanueva, Jel Directo, Ralph Regalado, Gian Dela Rama, Nonie Tobias-Azores and Anj Mendoza; and Breakout Speakers/Panelists- Dr. Ron Jabal, Carlo Cezar Pagulayan, Sharlyn Seet, Wence Wenceslao, Steve Sy, Patt Soyao, Ace Gapuz, Jerry Ilao, CPM, Eddie Lee, Amir Tohid, Josh Aquino, Ian Madrid, Arthur Policarpio and Eliezer Rabadon. NMC’s pool of moderators include Amrei Dizon, CPM, Cliff Eala, Irvin Domingo, Faith Abano, CPM and Jes Delos Santos.

NMC 2025 shall focus on how AI is transforming three key areas: content creation, commerce, and customer experience, enabling participants gain insights on leveraging AI tools to improve campaign effectiveness, personalize brand storytelling, optimize operations, and deliver seamless consumer journeys. The role of content has evolved from mere storytelling to crafting narratives that drive change. Sessions with top-tier content and digital strategists will delve on creating content that’s not only viral but valuable and relevant. The conference shall also decode the complexity of commerce, which is not anymore confined to point of sale, but embedded across ecosystems and shaped by varying platforms based on real-time consumer behavior. Also to be underscored are predictive personalization and emotional connection for the market’s seamless customer experience, which lead to loyalty and advocacy. AI is set to become a strategic ally, matched with human intervention, to optimize operations, making every business scalable and sustainable.

Plenary and breakout sessions will offer practical strategies and real-world case studies, covering:

• AI for MSME Growth – Accessible tools for scaling marketing and operations
• Human + Machine Collaboration – Using AI to amplify, not replace, creativity
• Responsible & Inclusive Innovation – Ethical AI adoption for all sectors
• Content, Commerce & CX – Building end-to-end brand experiences in an AI-driven world

More than a conference, NMC 2025 is designed as an avenue for learning, collaboration and cross-industry dialogue. Whether you’re an imagineering marketer, running a business, teaching next generation leaders, or championing brand strategy, this event equips you with the forward-thinking mindset and skills needed to adapt and thrive in the AI era.

As PMA champions a people-first approach, NMC 2025 serves as a timely reminder that while AI is the engine of change, human insight remains the driver of meaningful marketing with a lasting impact.

Register now and be part of this grand marketing convergence! Rates include P12,000 (VIP), P9,000 (PMA Member Regular), P10,000 (Non-PMA Member Regular), and 5 Regular+1 FREE Ticket for groups. For ticket reservation, contact Lira Ligero of the PMA Secretariat through 09173087877, or email at lira@philippinemarketing.net.ph

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