The world’s most beloved beagle ‘Snoopy’ just became your everyday bag buddy

Peanuts™ × anello Grand Launch Lands at SM Megamall

From dancing atop his red doghouse to now sitting proudly on your shoulder, Snoopy, Charlie Brown, Lucy, and Linus Van Pelt are back — this time at the center of a celebration that brought nostalgia and design together in one joyful space.

On October 20, 2025, Japan’s lifestyle bag brand anello officially unveiled the Peanuts™ × anello collection at SM Megamall, marking the grand launch of a collaboration that blends function, charm, and timeless appeal. Hosted by Queen Semana, the event welcomed media guests, fans, and longtime Peanuts lovers to experience the world’s most beloved beagle in a whole new way.

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From left to right, standing: SM Supermalls AVP for Marketing, Mr. Dan Neria; anello Philippines Managing Director, Mr. Roy Chua; and anello Philippines Managing Director, Ms. Marnie Chua. From left to right, seated: SM Supermalls AVP for Leasing, Ms. Camie Salting; and SM Supermalls SAVP for Operations, Mr. Christian Mathay.

The morning opened with a warm message from Mr. Marnie Chua, Managing Director of anello Philippines, who shared how the collaboration celebrates Peanuts™’ 75th anniversary — blending nostalgia, creativity, and practical design in true anello fashion.

“It’s about reconnecting with something familiar and bringing a sense of joy into the moments we live,” said Chua.

Everyday Function Meets Playful Nostalgia

The Peanuts™ × anello collection captures the spirit of both worlds — merging the nostalgic charm of Snoopy and friends with anello’s signature style and structure. Each design carries playful yet practical details that bring the Peanuts universe to life — from character-inspired patterns and color accents to charming interior linings that reveal comic scenes inside every bag. Available in colors like Black, Gray Beige, Navy Blue, and Mustard, it’s a thoughtful blend of nostalgia and everyday functionality, made to brighten the simplest routines.

An Experience Designed for Joy

The launch event came alive as a cheerful, Peanuts™-inspired playground, where guests enjoyed a first look at the collection and its interactive zones.

The Claw Machine zone let fans win prizes — including exclusive Peanuts™ × anello pieces — while the Lemonade Stand offered a refreshing Snoopy-style twist to the day. The photo wall invited guests to capture their best “Snoopy smiles.”

The Journey Continues.

The collection is available in select anello stores nationwide, @Tokyo branches, and online via the @Tokyo’s official website. Follow @anello_bag_philippines on Instagram and Official Anello Philippines on Facebook for more updates.

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Social Media Asia Editor