PMA 44th Agora Awards to Illuminate “Luster: Glow of Greatness”

MANILA, PHILIPPINES—The Philippine Marketing Association (PMA) is proud to announce the return of the 44th Agora Awards, the country’s most prestigious recognition program for marketing excellence. This year’s ceremony, themed “Luster: Glow of Greatness,” is dedicated to celebrating the individuals and organizations whose brilliance, quality, and lasting impact define the high standard of Filipino marketing.

The Agora Awards will culminate in a grand gala in January 2026 at Winford Hotel, Manila. The event will honor those who have effectively used strategic genius with high impact that drive both economic success and national inspiration.

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Leadership on Marketing as a National Force

Alpha Gracias C. Allanigui, the Overall Chairperson of the 44th Agora Awards, articulated the significance of this year’s theme and the standards expected of the nominees.

“The 44th Agora Awards, under the theme ‘Luster: Glow of Greatness,’ is a profound celebration of those who illuminate our path forward,” Allanigui quoted. “We are recognizing individuals and enterprises whose marketing achievements go beyond the balance sheet. They are the market leaders whose strategies demonstrate impact in execution, ingenuity, integrity and a commitment to excellence that truly uplifts the nation. Winning an Agora is a testament to that indelible contribution—a symbol of leadership that actively inspires the next generation of Filipino marketing professionals and business leaders.”

Comprehensive Categories Spotlighting Excellence and Education

The Agora Awards maintains its commitment to a rigorous, evidence-based judging process across all competitive categories, ensuring only the most deserving are recognized. Key competitive categories for the 44th Agora Awards include:

I. Marketing Enterprise and Campaign

• Marketing Company: Awarded for excellence, ingenuity, world-class Filipino service, and achieving impressive revenue and profit performance through creative strategies.
• Export Marketing: Honors sustained success in promoting Filipino products and services globally, demonstrating high standards of quality and reliability in the international marketplace.
• Sustainability Marketing: Recognizes dedication to promoting sustainable business practices, social responsibility and initiatives that measurably advance the Sustainable Development Goals (SDGs).
• Advocacy Marketing: Presented to a company that has shown exemplary performance in corporate social responsibility (CSR) programs and ethical business practices, effectively communicated through marketing tools.
• Social Enterprise: Celebrates organizations that successfully balance financial success with a strong, scalable commitment to social impact and community development.
• Marketing Communication Company: Honors the communication company that excels in strategic prowess, innovative approaches, and leveraging authentic Filipino cultural insights in compelling campaigns.
• Marketing Campaign: Recognizes a standout campaign that demonstrated creativity, effectiveness and impact, successfully capturing the brand’s essence while authentically embodying Filipino values. 
• Marketing Education (Institution): Distinguishes an educational institution for its exemplary contributions to marketing education, curriculum development and faculty expertise.

II. Marketing Luminaries (Individual)

• Marketing Management: Honors an exceptional individual who has made significant contributions to revenue growth and brand equity through strategic marketing leadership.
• Marketing Communication) Individual: Celebrates the driving force behind message strategy, creative execution and brand storytelling. The awardee expertly aligns messaging across platforms to deliver measurable results. 
• Overseas Marketer: Recognizes an individual of Filipino descent who has exhibited remarkable marketing prowess, enhancing brand recognition and driving business growth in global markets.
• Entrepreneurship Awards (Small, Medium and Large Scale): Celebrates entrepreneurs from small, medium and large businesses who demonstrate innovation, resilience and strategic vision in establishing and growing businesses that contribute significantly to the local economy.
• Marketing Educator of the Year (Higher Education & Collegiate Level): Honors distinguished educators from the Collegiate Level and Higher Education who have made significant contributions to marketing education through teaching, scholarship, and mentorship.

The PMA is excited to unravel the 44th Agora Awardees who exemplify the “Luster: Glow of Greatness” in the marketing landscape. These trailblazers shine through bold ideas, strategic excellence and meaningful impact. Their work doesn’t just stand out—it sets the standard. This is where brilliance in marketing truly glows. To know more about the Agora Awards, you may visit this link: https://www.facebook.com/AGORA.AWARDS

The Philippine Marketing Association is a strong pillar of support and source of direction for marketers in the Philippines and across the region, with a vision of being the catalyst and advocate of world-class marketing practices in business, industry, and the academe in the Philippines in the global arena. To know more about the Philippine Marketing Association, you may visit its official website: https://philippinemarketing.org

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