Nearly half the orders came from residents in counties and hinterland areas, with around 1.56 million people aged 60 and above making their first online purchases through Qwen, according to a statement on Thursday from Alibaba Cloud, the AI and cloud computing unit of Alibaba Group Holding. Alibaba owns the South China Morning Post.
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The combination of “AI, social currency [money] and payment elements” during the red packet blitz was poised to ignite the “most frenzied user growth in the history of China’s mobile internet”, internet data service QuestMobile said on its WeChat account.
Alibaba said its campaign had triggered “a behavioural shift towards AI-powered shopping”, which it expected to increasingly become a lifestyle choice.
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