Levy Li Su Lin: From Global Stage to Executive Leadership

At a time when success is being redefined—not solely by financial wealth, but by health, balance, and sustainable happiness—the philosophy of “Health is the New Wealth” has emerged as a defining global movement.

At the forefront of this shift is Levy Li Su Lin, Chief Experience Officer (CXO) of Bravo BKK Co, Ltd, who is leading a bold transformation of the retail landscape in Bangkok.

Beyond her executive role, Levy also serves as brand ambassador of Bravo BKK and founder of Tropickle, an indoor pickleball club located within the mall. Together, these roles reflect her vision of creating not just a destination—but a lifestyle ecosystem.

Under her leadership, Bravo BKK is evolving beyond the traditional shopping model into a fully integrated “Sport & Lifestyle Destination”—a space where people can stay active, connect socially, and enjoy curated experiences throughout the day and night, guided by its signature concept: “Fit by Day, Fun by Night.”

From Beauty Queen to Lifestyle Visionary

Levy Li first gained international recognition as Miss Malaysia Universe 2008, representing Malaysia on the global stage at the Miss Universe pageant.

She went on to build a dynamic career across fashion, lifestyle, and international social circles—experiences that shaped her understanding of personal branding, aspirational living, and the evolving definition of modern luxury.

Today, she translates these insights into her role as a business leader, focusing on designing meaningful, emotionally engaging customer experiences.

A dedicated wellness enthusiast, Levy is particularly passionate about pickleball—one of the fastest-growing sports in Southeast Asia, with thriving communities across Malaysia, Singapore, and Thailand.

Tropickle: Bangkok’s First In-Mall Pickleball Destination

Recognising the sport’s rapid growth and community-driven nature, Levy founded Tropickle—a pioneering indoor pickleball destination within Bravo BKK.

Designed as more than just a sports facility, Tropickle blends sport, lifestyle, and social connection within a vibrant, tropical-inspired setting.

The space features five indoor courts, including:

• Four Garden Courts, offering a relaxed, resort-like atmosphere
• One Neon Court, designed for immersive play, events, and content creation

Fully air-conditioned, Tropickle provides a premium playing environment allowing visitors to enjoy the sport comfortably year-round, free from heat and urban pollution.

More than a venue, Tropickle represents a new category of lifestyle-driven sports experiences, tailored to a new generation of urban consumers.

Capitalizing on the Global Wellness Boom

“The global wellness industry is experiencing rapid growth and is expected to continue expanding,” said Levy Li. “In Thailand alone, research from SCB Economic Intelligence Center shows that the country’s health & wellness market has reached approximately 1.5 trillion baht, driven by the fact that more than 70% of Thai consumers are prioritising healthy lifestyles.”

“Bravo BKK sees this as an opportunity to create a space that responds to the evolving needs of consumers who care about their physical health, mental well-being, and social connections,” she added.

“At Bravo BKK, visitors can exercise, recharge their energy, explore creative activities, and enjoy premium entertainment all in one place. This is perfectly aligned with our concept of Fit by Day, Fun by Night,” Levy explained.

Designing the Future Customer Experience

As Chief Experience Officer, Levy Li is responsible for shaping the customer journey and lifestyle experiences at Bravo BKK. She also serves as the brand’s ambassador, communicating the mall’s identity through themes of health, creativity, and urban enjoyment.

“To truly win the hearts of consumers, we believe in creating a wellness ecosystem that connects physical strength with happiness,” she said.

“People today are looking for communities that support their lifestyles in a holistic way. Bravo BKK responds to this through a comprehensive business model built around four core pillars: Sport, Education, Wellness, and Entertainment.”

These pillars include:

– Sport

Indoor active zones featuring trending sports such as pickleball and skate parks, along with Fit & Fun Zone including free evening dance and yoga classes.

– Education

Learning spaces designed to enhance life skills and creativity, including music schools, personality and performance training, and taekwondo academies.

– Wellness

A hub for holistic health services, featuring leading fitness centres and specialised health and beauty clinics.

– Entertainment

Nighttime entertainment experiences that reflect the vibrant lifestyle of modern urban communities.

A Lifestyle Community in the Heart of Rama 9

Since its official opening in late 2023, Bravo BKK has been committed to developing into a lifestyle community mall under its original concept of “Fit & Fun Mall.”

Today, the complex continues evolving into a sport & lifestyle destination in the Rama 9 district where people can stay active, pursue wellness, and find inspiration all in one place.

Key partners and tenants supporting this vision include:

SIP @ Bravo – A community space on the 5th floor designed for people of all ages to connect and socialise

Tropickle Pickleball Court – Managed by Dink A Lot (Pickleball Thailand), featuring unique tropical-themed courts and a glow-in-the-dark centre court experience

Fitwhey Gym – A flagship fitness centre equipped with premium training facilities and nutritional support

SOM Balance School – A creative sports school offering activities such as surf skate, roller skating, and balance bike training

Identity Clinic – A wellness clinic offering advanced health and aesthetic treatments at the cellular level

A Vibrant Entertainment Hub by Night

As the sun sets, Bravo BKK transforms into a dynamic nightlife destination. Elysium Immersive Club is an innovative nightlife venue featuring immersive 360-degree light and sound technology, quickly becoming a popular party destination in the Rama 9 area.

The mall also features a variety of restaurants and casual dining venues that attract both Thai and international visitors—reflecting Levy Li’s belief that relaxation, enjoyment, and quality time are also essential aspects of well-being.

Additionally, the mall regularly opens its Atrium space for free public events and creative activities, offering visitors opportunities to gather, connect, and find inspiration throughout the year.

A New Lifestyle Destination for Bangkok

Levy Li’s vision is clear:

“Bravo BKK is more than a shopping mall—it is a lifestyle hub for everyone. A place where people can live well, stay active, and enjoy meaningful experiences both day and night.”

Visitors are invited to experience the perfect balance of health, lifestyle, and entertainment at Bravo BKK – Sport & Lifestyle Destination in the heart of Rama 9.

For more information, please visit

Facebook: Bravo BKK

Website: www.bravobkk.co.th