In his last assignment as the India Marketing Director at Red Bull, he was responsible for building the brand in India, the statement said. Pant, an alumnus of IIM-Ahmedabad, will report to Ajit Mohan, Facebook’s Vice President and Managing Director, India.
The announcement comes a year after Facebook announced a new leadership structure in India bringing the company’s functions under Ajit Mohan, reporting directly to its headquarters in Menlo Park.
Over the last year, the company has undertaken many India-focused initiatives, and also made its first minority investment in social-commerce venture Meesho.
“We’ve been working towards deepening our mission to build empowered communities… Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers,” Mohan said.