Tencent Adjusts E-commerce Subsidiary Structure In China

According to an internal email reportedly sent by Bu Guangqi, chief executive officer of Tencent’s e-commerce subsidiary 51buy.com, the company will implement a structural adjustment, aiming at sales of CNY15 billion to CNY20 billion in 2013.

Baidu, Rakuten’s Joint Website Launched In China

The B2B2C joint venture established by the Chinese search engine company Baidu and the Japanese e-commerce operator Rakuten has announced that it has formally adopted the Chinese name “Le Ku Tian” as the brand name of its online service platform Rakuten.com.cn, which is currently opened to e-commerce vendors for registration.