key opinion leader

White Paper: Finding And Retaining Social Media Key Opinion Leaders In China

Shanghai, China, October 20, 2016 /ChinaNewswire.com/ - Key Opinion Leaders (KOLs) on Weibo and Wechat are the 21st century's new…

9 years ago

Short Video Creators Can Now Enjoy CNY1 Billion In Subsidies From Toutiao.com

Attention spans are shrinking, so money to grab eyeballs is increasing. A Chinese online video site is incentivizing online creators…

9 years ago

Starwood Names Last Concubine As KOL For China Push

U.S.-based Starwood Hotels and Resorts is taking its brand message online to Chinese consumers with the introduction of actress Liu…

10 years ago

Alibaba Ups Stake In Chinese Microblogging Site

Is Alibaba Group Holding Ltd. planning a takeover of Sina.com's Weibo microblogging service? The e-commerce behemoth just acquired another three…

10 years ago