Chinese Internet company Tencent will soon launch its Internet shopping platform, which plans to introduce an overseas B2C service in 2012.

A representative from the company’s e-commerce department said they are contacting leading B2C websites in Japan and America, and these websites may join Tencent’s platform in the middle of 2012.

Meanwhile, Tencent pointed out that three top B2C websites in China have agreed to enter its new shopping platform within two months; however, the names of these websites have not been released. The Internet giant said many Chinese B2C websites had expressed their intention to join the platform during the trial operation period of, covering traditional commodities, books, luxury goods, tea, and alcohol sectors. Tencent will apparently maintain an open attitude to welcome any partner that can meet its high service standards.

Wu Xiaoguang, senior executive vice president of Tencent, said that Tencent’s e-commerce platform will open five major functional platforms, including marketing; research and development; operations; management; and service. Over the next five years, Tencent hopes to help establish at least ten B2C partners with combined profit of over CNY10 billion.

So far, six B2C platforms in China, including,,,,, and, have partnered with