Chinese B2C e-commerce platform and China National Petroleum Corporation's Hunan branch will integrate their resources to launch a mobile payment service model., which is a subsidiary of Alibaba, said that the company will integrate Alibaba's ecosphere to help CNPC Hunan implement an "Internet Plus" transformation that includes an online store, mobile payment, big data prediction abilities, and O2O services. At the same time, CNPC Hunan will optimize its pre-sales and post-sales services at its 550 gas stations and convenience stores with the help of Alibaba Group.

With the cooperation, consumers can buy CNPC Hunan's electronic fuel coupons with face value from CNY100 to CNY400 on its Tmall official store and use them at any CNPC Hunan gas station. For the next steps in coming months, Tmall will apply cloud computing and big data services to provide sales advice to CNPC Hunan.

Zhang Jianfeng, Alibaba China retail business president, said that the Internet is reaching the entire society. In the future, big data will become an underlying utility of society like water, electricity, and gas. Tmall will collaborate with all partners to help various industries optimize production processes, cut channel costs, and establish new channels to connect with consumers via Internet tools.

Financial terms of the deal were not released.