The epidemic has spawned a WeChat business group in Peru's overseas Chinese circle, Chinese people use their brains to find business opportunities

　　Chinanews.com, February 17. According to Peru‘s “Gazette” report, starting from March 16, 2020, since Peru imposed a national emergency due to the new crown pneumonia epidemic, many businesses were mostly in the months after the closure of the city. Suspended state, especially Chinese restaurants, Chinese goods stores and other businesses have experienced a severe test of survival under this epidemic.

　　Although the epidemic has passed for two years, the epidemic in Peru has not yet seen the light of day, but the Chinese people’s life and business must continue. How to survive is the biggest problem faced by overseas Chinese, and they also need to use their brains to find business opportunities.

　　The WeChat Moments in the information society has become the preferred promotion method among the overseas Chinese in Peru, and WeChat business groups have sprung up in the overseas Chinese circle.

There are Chinese restaurant takeaways in the WeChat business group, there are those who buy daily necessities such as meat, eggs, seafood and vegetables, and there are those who sell decorative materials, etc. The categories are complete.

On the one hand, merchants in the overseas Chinese circle have found a way to promote, and on the other hand, it has greatly facilitated the life of overseas Chinese in the WeChat business circle, and built an interactive platform for buyers and sellers.

　　The WeChat business group in the overseas Chinese community first started in the early days of the Peruvian government’s state of emergency. Local government orders did not allow dine-in, shops were closed, and large commercial centers were closed.

Due to the urgent need for purchasing and home delivery services on both sides of the supply and demand, several purchasing groups have gradually emerged in the overseas Chinese circle. Those who have their own supermarkets can help purchase meat, seafood, vegetables, etc., as well as daily necessities. It is very convenient to deliver to your door. consumers who are quarantined at home.

Numerous purchasing groups also give consumers more choices.

　　After that, some large Chinese restaurants began to focus on old customers and friends. Although they were not allowed to dine in under the circumstances at the time, they brought friends and diners together to form a group, and shared the pictures and prices of the restaurant’s recipes for people in the group. Understand, it not only promotes its own dishes intuitively, but also facilitates the choice of diners, and door-to-door delivery meets the needs of diners.

　　This method also attracted many new diners to join, and a small group of several hundred people soon formed in One Belt One.

This method not only brings business to the merchants, but also allows diners to taste delicious food without leaving home, the best of both worlds.

　　The reporter asked the owner of the “VIP group” just established by a Chinese restaurant, how effective the establishment of this group is. The boss said that it is mainly to facilitate the promotion of his new dishes and takeaway orders, and at the same time to interact with diners, at least to help the restaurant. Promotions and promotions.

　　Recently, the reporter has joined several small commodity groups, one of which specializes in small commodities, and displays all kinds of products in the WeChat group every day. The reporter occasionally looks at it and finds that there are many things he needs. This store It is promoted in the group, and there is also a physical store. Set a time with the boss online, and take the time to go to the store to see the real thing and quality. This kind of purposeful purchase also saves a lot of time.

　　There is also a small and well-known “daigou group” in the overseas Chinese circle. The reporter has entered this group, which is her third group, and the number of people has reached more than 1,300.

According to the group owner, the group started in April 2020, when the city was just closed, and she established a sales group herself.

　　How to attract so many people to join her group, she said, only when sales, after-sales service and products are in place can they retain customers.

She said, “To grasp the harvest time of vegetables, fruits and meat in each season, get first-hand resources first, so that customers are willing to buy, you need to spend time to find new sources of goods. And the use of distribution software, After the goods are arranged, they are packaged, and the driver picks up the goods. When the goods arrive, the customer will be notified to pay the fare. And they are all done by transfer, so there is basically no face-to-face transaction.” The group owner said that her main customers recommend each other, and most of them recommend each other. It is a Chinese-funded company. Some Chinese-funded companies have changed chefs several times, and they are still purchasing her products.

(Meng Kexin)

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