ZTE, JD Form Strategic Partnership For Marketing

ZTE and JD Group announced the signing of a strategic cooperation agreement in New York under which the two parties …

White Paper: Finding And Retaining Social Media Key Opinion Leaders In China

Shanghai, China, October 20, 2016 /ChinaNewswire.com/ – Key Opinion Leaders (KOLs) on Weibo and Wechat are the 21st century’s new celebrities in China. With millions of followers, a young man living in Kunming can have more social media influence over the buying habits of consumers in Beijing than a high-powered traditional advertising campaign plastering billboards… Read More

JD, Toutiao Reach Strategic Online Deal

ToutiaoChinese B2C e-commerce website JD.com and social media content platform Toutiao.com announced that the two parties have reached a strategic …

Starwood Names Last Concubine As KOL For China Push

Westin China KOL Brand Ambassador Liu TaoU.S.-based Starwood Hotels and Resorts is taking its brand message online to Chinese consumers with the introduction of actress Liu …

Legend Holdings Invests In Chinese Social Mobility Company

Legend Holdings announced a USD58.5 million strategic investment in Social Touch, a corporate mobile social marketing solutions provider in China. Social Touch, which was formerly known as ShiquTech, was established in 2011. As a social management system, service and data solutions provider, the company mainly focuses on providing Social CRM solutions to enterprises. Commenting on […]

Chinese Social Media Aggregation Site Shuts Down

Chinese forum aggregation site Daqi.com formally announced its closure. Daqi.com published a notice on its official website which says they terminated the offering of content services with immediate effect. They apologize for inconvenience caused and appreciate the understanding of users. Founded in November 2004, Daqi.com was originally known as ChinaBBS.com and it is one of […]

Baidu Will Acquire Japanese Advertising Company

Chinese search engine company Baidu announced that they will acquire a controlling stake in popIn, a native advertising company in Japan. According to the terms of the transaction, popIn’s existing management team will be able to independently operate its businesses within the enterprise architecture of Baidu. On the completion of the acquisition, Baidu’s advertising platform […]

Game Over For Zynga’s Beijing Office

American game developer Zynga announced that the company will close its office in Beijing. Zynga announced the decision while publishing its performance report for the fourth quarter of 2014. The company said that they will cut the 71 jobs in Beijing office and the related expense of USD7 million will be included in the first […]

Chinese Internet Company Sets Domain Name Record With USD17 Million Purchase

How much is a good website domain name worth these days? An insider from Qihoo 360 confirmed that the company has invested USD17 million, which is about CNY110 million, to acquire the top-level domain 360.com. This top-level domain was previously owned by telecom carrier Vodafone. At present, the domain has directed to Qihoo 360’s search […]

Cheetah Mobile Acquires Hong Kong Online Marketing Company For USD30 Million

Cheetah Mobile, a subsidiary of Kingsoft, announced that the company has reached an agreement with Zoom Interactive, a Hong Kong online marketing company, on a full acquisition for USD30 million. The USD30 million consideration will reportedly include USD20 million in cash and about USD4 million in Cheetah Mobile restricted class A ordinary shares. In addition, […]

Sohu.com Loses One Of China’s Top Female Tech Executives

Chinese Internet company Sohu announced just before the March 8 Women’s Day holiday that the company’s joint president and chief operating officer Wang Xin will depart due to personal reasons after serving the company for 15 years. Joining Sohu in 1999, Wang is reportedly the core executive who has been with the company for the […]

World’s Most Sought After Loyalty And CRM Gathering To Focus On Chinese Market In 2014

Shanghai, China, December 12, 2013 /ChinaNewswire.com – Xinwengao.com/ – The upcoming 6th Customer Loyalty Asia Program & CRM China Summit is the largest gathering of loyalty and CRM experts from various industries and this sixth installment is dedicated to the Chinese market. The event will be happening on the 14th-16th April 2014 in Hotel Pullman … >>>

This press release has been syndicated from China Newswire – Social Media Content Marketing Press Releases For China

VIPmimi.com Boosts Content Marketing Reach In China

VIPmimi.com is revolutionizing content marketing in China through the syndication of exclusive promotional content for lifestyle and travel businesses in China.

China’s Yihaodian.com, Baidu Form Strategic Partnership

Chinese B2C e-commerce website Yihaodian.com and Chinese search engine Baidu have reached an agreement for business cooperation.

China’s Tencent Targets Internet Marketers With New Online Advertising Platform

Chinese online marketing is booming, and Tencent just announced the launch of its advertising real-time trade platform Tencent AdExchange, marking its formal entry into the Chinese real time bidding market.

Former AdChina COO Jumps To Tencent

Chinese Internet company Tencent revealed that Zheng Jingwei, former chief operating officer of AdChina, has joined Tencent as general manager for the advertising platform unit of the networking media group.

Aliyun, Mogo Team For Mobile Development Promotion Platform In China

Mogo, a Chinese mobile advertising platform, revealed to the local media that it has formed a strategic partnership with Aliyun, the cloud platform of Alibaba Group, to jointly provide one-stop solutions to application developers.

Former President Of Amazon China Joins Allyes Group

Chinese digital interactive marketing solutions provider Allyes Group announced that Wang Hanhua, former president for Amazon China, has joined the group as chief executive officer, leading the group’s strategy and implementation.

Ganji.com, Coo8.com Join For Internet Advertising Services

Chinese classified information provider Ganji.com has inked a deal with Coo8.com, the professional home appliances e-commerce site for retailer Gome, to offer targeted advertising promotions to Gome.

China’s 360buy.com Confirms Development Of Third-party Internet Advertising System

Privately-owned Chinese B2C e-commerce website 360buy.com confirmed that it is developing an open platform advertising system for third parties.

Still Not Enough SEO Practitioners In China

Chinese search engine technology company Baidu Inc. confirmed that it has opened its certification system to the public and the company aims to enhance training of professional Internet marketing talents.

China’s Huawei Hires Consulting Company For Expansion In U.S.

Huawei has reportedly hired Jack Morton Worldwide, a global brand consulting company, aiming to promote its marketing activities in the U.S. market in the second half of 2012.

New Chinese Internet Rules Focus On Data Security, Web Advertising

China’s Ministry of Industry and Information Technology published new security and advertising provisions for regulating the Internet information service market, effective March 15, 2012.

Top Executives Quit Chinese Internet Advertising Company

Chinese Internet advertising provider Allyes AdNetwork has witnessed a high-level executive shake-up with both the CEO and COO departing the company.

CNNIC: China’s Internet Group Buying Users Reached 42.2 Million

The China Internet Network Information Center has published a report on the activities of Chinese group buying users for 2011 in Beijing, stating that by June 2011, there were 42.2 million online group buying users in China, an increase of 125% compared with six months ago.

China’s Hasee To Invest CNY30 Million In Internet Marketing

Chinese information technology company Hasee and the Internet video website Qiyi.com have jointly announced in Beijing that the two parties have reached strategic cooperation, and Hasee will invest CNY30 million to place advertisements on Qiyi.com.

Sina Microblog, China Telecom Ink Deal

The microblog channel of Sina.com and China Telecom have signed an agreement to implement a cooperation for products based on the microblog services at Sina.com.

Online Brand Advertising Slumps But Total Revenues Rise In China For Sohu.com

Chinese online media company Sohu.com Inc. says its revenues rose by 35% over last year as it reported its unaudited financial results for the first quarter ended March 31, 2011.