MALAYSIA. Malaysia Airlines today announced a new online shopping platform for its frequent flyer programme Enrich, called Enrich Shoppe.

The platform is powered by RebateMango. It is designed to offer a fun, easy and quick way for Enrich members in Malaysia, Singapore, Thailand, and the Philippines to earn Enrich Miles for purchases from over 500 famous ecommerce brands such as Tumi, Sephora, Michael Kors, Watsons, JD Sports, Uniqlo, Cotton On, and many more.

This partnership adds significant value and provides convenience for Enrich members to instantly earn up to 10X Enrich Miles for every US$1 spent on Enrich Shoppe, the airline company said. These acquired Enrich Miles can be redeemed for flights, hotel stays via Enrich Hotels, and Temptations’ inflight duty free products, as well as a variety of lifestyle vouchers, exclusive dining vouchers, or by adding comfort to future trips through seat upgrades and Golden Lounge Access.

Lau Yin May: Online shopping is the better alternative

Malaysia Airlines Group Chief Marketing and Customer Experience Officer Lau Yin May said, “Online shopping has become the better alternative these days, especially now in light of the current restrictions and the second phase of the movement control order in Malaysia. Hence we embarked on this collaboration with RebateMango to meet customers’ preferences.

“This partnership is a great opportunity for customers to enjoy a safe and seamless shopping experience with their favourite brands from the comfort of home and to be rewarded with Enrich Miles for the four million Enrich members when they shop with Enrich Shoppe. As we continue to provide more options and flexibility to earn Enrich Miles, we believe this latest addition will be rewarding for our members.”

Membership of Enrich is free.

RebateMango Co-founder Paul Koh said: “Once again, we are able to integrate a valuable partner in the rewards space and enhance their offering to members in a cost-effective and non tech-heavy way. We are delighted to launch with Malaysia Airlines and look forward to their members being able to earn more Enrich Miles whenever they shop online.”

RebateMango has already enjoyed success with its standalone B2C platform, which is currently live in Malaysia, Singapore, Thailand and Philippines, with plans to expand further. Members of the RebateMango platform can choose from a choice of rewards such as cashback, air miles and points from a range of popular brands. This reward choice is unique and is a significant differentiator to other platforms in the region, the company said.

Paul Koh: “We are able to integrate a valuable partner in the rewards space and enhance their offering to members in a cost-effective and non tech-heavy way”

RebateMango’s integration offers partners not only scale in retailer offerings but also significant cost-savings in human resources to manage an online shopping platform, it added.

A key value proposition of RebateMango’s Retailer API is the B2C platform that the company already runs. This sets it apart from other loyalty providers which may not provide primary customer service support, retailer offers management or transactional rewards calculations.

The integration is simple, and the solution also allows the partner to focus on what really matters, which is ancillary revenue, according to RebateMango.

To celebrate the launch, Enrich members can earn Double Enrich Miles from 8 January to 28 February.

Members can start shopping from their preferred online stores at Enrich Shoppe via and then log into their Enrich account to get automatically rewarded.

In addition, from yesterday (11 January) to the 31st of this month, Enrich is running a social media contest for its members for a chance to win 2,500 Enrich Miles. These can be redeemed for a one-way flight ticket within Peninsular Malaysia or a one-night hotel stay booked via Enrich Hotels, as well as other exclusive lifestyle vouchers.


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