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Last Updated:July 19, 2025, 08:30 IST

The Bugatti trend on Instagram can be the reason you need to start your fitness journey.

The trend is centred around Ace Hood’s track Bugatti. (Photo Credit: Instagram)

The trend is centred around Ace Hood’s track Bugatti. (Photo Credit: Instagram)

The ‘Bugatti’ Reel challenge on Instagram is proving to be a fitness check of sorts for people. Mrunal Thakur also participated in the trend with her Dacoit co-star Adivi Sesh. The video shows Mrunal lip-syncing the lyrics of Bugatti with a gun in her hands when someone pulls her out of the frame. For many people, this reel has become a way to test if they can pull another person. But for many people, the challenge may have become a way to assess if they are overweight.

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What is the Bugatti Reel trend?

The trend is focused on the hookline “I woke up in a new Bugatti” from Ace Hood’s 2013 track Bugatti, the Telegraph reported. Couples, siblings and friends team up for videos set to the track. One person pretends to steal the car, while the other grabs their leg and pulls them off the screen in time with the beat. When the roles are reversed, the other person refuses to budge.

The trend has inspired fun behind-the-scenes clips too, with people unable to pull the other on time. However, some of these videos are an indication that people may want to get a health check-up, particularly in light of rising obesity rates globally. India is third in terms of the highest number of overweight and obese individuals in the world, only behind the US and China. By 2050, the country could have over 440 million obese and overweight people, an analysis published in The Lancet journal estimated.

Obesity causes- What new research indicates

As per research conducted by Stanford University, University of Cambridge and the Baylor College of Medicine, diet plays a more important role in obesity than previously assumed. The study, which comprised data from 4,213 adults across six continents, stated that lack of exercise is not the only reason behind obesity levels. Diet, specifically the consumption of ultra-processed food (UPF), is also a big factor.

Obesity also increases the risk of non-communicable diseases (NCDs) such as heart disease, diabetes and hypertension. The shift towards reduced physical activity, processed foods and lifestyle changes has further contributed to the crisis.

During a Mann Ki Baat address in March, Prime Minister Narenda Modi highlighted the need for collective action to reduce obesity and move towards fitter and healthier India. The government has also introduced initiatives for a healthier society such as Fit India Movement, Eat Right India, and Khelo India.

While all these initiatives are commendable, sometimes what matters in a fitness journey is realising the need to change one’s lifestyle. A reel or viral challenge like Bugatti can be the first step in your fitness journey. All you need is a push, or a pull in this case.

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A team of writers at News18.com bring you stories on what’s creating the buzz on the Internet while exploring science, cricket, tech, gender, Bollywood, and culture.

A team of writers at News18.com bring you stories on what’s creating the buzz on the Internet while exploring science, cricket, tech, gender, Bollywood, and culture.

News18’s viral page features trending stories, videos, and memes, covering quirky incidents, social media buzz from india and around the world, Also Download the News18 App to stay updated!

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