When Manila Needed A Break, KitKat Ice Cream Delivered
Manila has been buzzing nonstop, and with the holiday chaos rolling in fast, most of us can barely squeeze in a breather. That’s why, when the KitKat Ice Cream Break Booth popped up at Robinsons Place Manila last October 24 to 26, it felt like the universe dropped a tiny pocket of joy right when the city needed it most. It wasn’t just a booth: it was a vibe shift and a sweet reminder that taking a break can be fun, intentional, and absolutely delicious.
Inside, the KitKat Ice Cream Break Booth celebrated all the different ways people hit pause. Some stepped in looking for calm – choosing soft lighting, mellow tracks, and a rare moment of stillness in the middle of a busy mall. Others brought big energy and went straight for the party lights and upbeat playlist to celebrate a win or just shake the stress off. And then there was the KitKat Break Wall, where guests scribbled joys, dreams, and tiny life wins on red and white notes.
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The experience was simple but truly relaxing: visitors wore noise-cancelling headphones, picked a song that matched their mood, and enjoyed their own private three-minute break. Alone or with someone they love, it was the kind of pause you don’t realize you needed until you’re actually in it. And of course, it came with something sweet.
Guests enjoyed either the KitKat Ice Cream Stick, a creamy wafer-flavored treat dipped in chocolate and crushed wafers, or the KitKat Ice Cream Cone topped with the signature KitKat finger. Some bought their treats on-site, others discovered them for the first time during the daily sampling. By the end of the weekend, first-timers were walking away as full-on fans, especially after hearing the hype from creators.

TikTok creators like Kia Duntugan, Aimee Yap, Adi Molina, Foodee.EatsPH, Jayden Lim Bravo, and Trish Denise dropped by to experience their own break. Kia couldn’t help but share, “[I am a] busy girl but I always make time for a good break especially with the New KitKat Ice Cream… If you haven’t tried this, guys you’re missing out.” For Adi, the concept hit perfectly because “ang concept ko talaga ng break is being carefree.” Trish also gushed about the space, saying “the KitKat Break Booth is a perfect safe space for everyone that needs a break.” Their content helped spread the energy far beyond the mall—straight into thousands of feeds.

And here’s something even sweeter: the KitKat Ice Cream Stick is priced at ₱66 for singles, and this holiday season, you can save ₱12 when you grab the multipack at ₱384. You can find them at Robinsons, Shopwise, The Marketplace, Waltermart, selected Puregold accounts, and other leading supermarkets nationwide, so taking a break is never far away.

Looking back, the Break Booth arrived at exactly the right moment. Right before the year-end deadlines, the reunions, the traffic, the errands… basically the season when everyone forgets to breathe. But even if you missed the event, that doesn’t mean you have to miss the break.
Because the truth is: your KitKat Ice Cream break can happen anywhere, anytime!
And with the holidays in full swing and a new year just around the corner, KitKat Ice Cream isn’t stopping. More joyful breaks are on the way, and your next KitKat moment might be closer than you think.
After all…we could all use a break. Especially now.
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