Facebook is changing its approach to live sports, deciding not to pursue renewed free-to-air broadcast rights deals involving UEFA in Latin America and Spain’s La Liga in India.
In an opinion piece written for Sportico today, Rob Shaw, Facebook’s director of sports league and media partnerships, explained the decision in the context of a broader corporate philosophy, pointing out that the company also chose not to bid in the current round of NFL rights negotiations.
“We weren’t involved in those…

 

Original Source