Baozun Earnings Report Disappoints; Chinese E-Commerce Stock Falls

China-based Baozun (BZUN) reported fourth-quarter results early Thursday that missed on the top line and met views on the bottom line. Baozun stock fell.

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The company reported adjusted earnings of 55 cents a share on revenue of $512.9 million. Analysts expected Baozun to report earnings of 55 cents a share on revenue of $518.7 million. Some estimates pegged Baozun earnings of 56 cents.

Baozun stock fell nearly 3% in premarket action on the stock market today.

Baozun helps its clients build an e-commerce operation, setting them up to sell goods directly to consumers. Its services include information technology, digital marketing and online store operations, customer service, warehousing and fulfillment.

Baozun also helps companies establish digital storefronts on the largest consumer-facing e-commerce platforms in China.

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