Snap Introduces Bank Verification for Age on Snapchat in Australia Amidst Social Media Ban

Snap is taking significant steps to comply with social media restrictions in Australia aimed at protecting teenagers. The company is introducing a novel age verification system for its Snapchat platform, allowing users to verify their age using bank-verified software. This initiative is in response to Australia’s groundbreaking ban, set to take effect next month, which restricts social network access for children under 16.

Snap, the U.S.-based company behind Snapchat, announced that starting this week, Australian users will have the option to verify they are 16 or older through ConnectID, a bank account-linked software. This method offers a secure way to confirm a user’s age, as banks have already verified this information.

Alternatively, Australian users can use K-ID, a digital identity verification software from Singapore. This service uses facial scanning to estimate age using selfies or government ID uploads, providing an alternative route to age verification.

The bank account verification method marks a unique approach in enforcing social media bans, as it ties into a user’s financial details for the first time. According to Snap, approximately 440,000 Australian users aged 13 to 15 use Snapchat, making it the most affected platform by this ban.

Snap has publicly stated its disagreement with the Australian government’s classification of Snapchat as a social media platform, instead arguing that it is a messaging service. However, the company has committed to complying with local laws where it operates.

ConnectID, which is used by most major Australian banks, will only send a ‘yes/no’ signal regarding whether an account holder is over 16, based on existing account details. No sensitive personal information will be shared. Andrew Black, Managing Director of ConnectID, emphasized that the goal is to keep children safe online without creating new privacy risks.

Social media companies have been critical of Australia’s ban, which includes penalties of up to $33 million USD for non-compliance. However, as the December 10th deadline approaches, many companies are taking steps to adhere to the restrictions.

Meta, the parent company of Instagram, WhatsApp, and Threads, announced last week that it would begin deactivating accounts belonging to users under the age limit before the deadline. This further underscores the growing trend of online safety and protecting younger audiences on social networks. This age assurance measure is a critical step in promoting a safer internet experience for all.