According to LIDCOM managing director Prerna Deshbhratar, IAS, money is important, but so is credit and respect. “Our heritage is our luxury and if it reaches more people, it will only help the artisan,” she says. The Prada collection is available in 40 stores worldwide and online, though India doesn’t have a Prada retail presence. “They will get more work, more recognition, and more exposure to design thinking, technical refinement, which will help increase the lifespan of the craft,” says Deshbhratar. She didn’t talk about profit-sharing with artisans, but did say artisans involved in the production were paid more than their existing daily wages.