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Letv.com, Foxconn Team For Exclusive China TV Production Deal

Chinese Internet video website Letv.com announced that it is working with Foxconn in the establishment of a joint venture for the production of super TVs and set-top boxes, which are expected to be formally launched in the third quarter of 2013.

According to Letv.com, the cooperation is exclusive and Foxconn will not implement related terminal cooperation with other Internet companies.

In September 2012, Letv.com announced plans to launch a super TV product in 2013. The company said at that time this new product will be developed and operated by Leshi Zhixin, a subsidiary of Letv.com. The company also revealed that the super TV was undergoing testing improvements and optimization, and will be put into the market in nine months.

At the same time, Letv.com announced the company established a joint venture with Foxconn in which all of Letv.com’s hardware products such as TVs and set-top boxes will be manufactured by Foxconn.

Letv.com’s super TV aims to build a full industry chain business system, covering platforms, content, terminals and applications. For platforms, Letv.com will create a cloud video open platform, serving customers in online video, e-commerce, education, portal, and tourism enterprises. For content, the company will establish a TV series and movie copyright base. For terminals, the company already launched an Internet smart set-top box product. For applications, it will build a TV application open platform named Letv store.

For revenue attributed to this new super TV venture, Letv.com will depend on four sources, including hardware, content, applications, and terminal advertising.

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